Several businesses and companies are now beginning to realize their digital assets' value and the need for a system to manage them efficiently. DAM has grown partly due to the large quantity of digital assets for interaction daily. As the quantity of digital assets increase, the need to manage them effectively also increases. With the lack of an appropriate system in place for digital asset management, companies go through a number of problems like lost productivity and time, confusion and chaos, and continuous search for good assets or repurchasing/recreating misplaced files. If you asking yourself; "Why does my company need digital asset management?" Here are some of the major benefits of Digital Asset management to a Company.
Why Does My Company Need Digital Asset Management?
Efficiency
In several organizations, a lot of time is spent hunting files on the discs, workstations, email, file servers, and the FTP sites. The best part about DAM is that it offers you an opportunity to rapidly get assets depending on the search question. DAM systems create a centralized asset index to aid in finding assets fast. You just require searching in a single place because this system's database is centralized, and there are instantaneous search results; since the search is conducted on an optimized and indexed database. Other kinds of file searches may just index local volumes rather than network locations, or gradually display the search results since the folders are examined one-by-one for any matching results.
After asset location, more efficiency is acquired because metadata is readily available for comprehending more information concerning the asset. The DAM systems provide prompt file processing choices that enhance efficiency by the conversion of the formats of files or automation of image manipulation jobs.
Cost reduction
Together with significant labor savings, DAM may lower the costs by removing the necessity for the recreation of "lost" assets. Some cost savings may be realized by tracking information on the rights usage in the system to avoid any improper fee related to usage, violations of license, and any compliance issues.
Increase revenue
DAM may aid in monetizing assets by enabling asset licensing or sale. DAM offers a managing image collection method, back-end database for driving eCommerce solution and creative asset and stock photography databases for tracking pricing, regions, licensing terms, and some sale information. The DAM even increases revenue by bringing products to the market much more quickly with enhanced access to images and other documents for product creation and service delivery.
Usage and Brand continuity
A company's popularity is majorly determined by the visual brand. Therefore, it is critical that the visual elements like artwork, logos, and collateral are employed correctly and consistently. DAM systems ensure that the latest and right brand assets become available easily and prevent the use of unapproved or expired brand materials.
Customer service
This may be improved by reducing turnaround time for digital media delivery. This might include automatic brochure generation for potential customers or offering an image download for internal clients in departmental sales.
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